Vision and Values 

At Little Poppins, we provide families with reliable, compassionate home based care that places children at the heart of everything we do. Founded in Adelaide in 2011 by Holly Auld, our story began with a simple but powerful vision: to offer child care that felt safe, dependable, and genuinely personal.

Holly’s early, hands-on experience working with young children shaped her deep respect for the importance of child care and its impact on the whole household. She saw firsthand how the right support can bring calm, confidence, and connection into a family’s daily life — and that vision continues to guide our approach today.

From the beginning, our vision has been clear: child care should be personal, collaborative, and built on trust. This belief shapes everything we do as we strive to be South Australia’s most trusted provider of home based, child-centred care — where families feel truly supported, and children feel genuinely cared for.

Our mission remains simple: to deliver high-quality, child-centred home based care that is personal, respectful, and wholeheartedly supportive. Guided by our vision, we work in meaningful partnership with families to create safe, nurturing, and developmentally responsive environments where children can thrive.